FY2023-2028 Strategic Plan

The Strategic Plan establishes TCA‘s goals, strategies, and tactics in 3-to-5-year cycles. The Strategic Plan reflects TCA‘s motto, mission, vision, and values. It provides a roadmap to guide the TCA Board and Senate decisions as they allocate resources and prioritize initiatives. 


Strategic Directions


  • Strengthen the voice of professional counselors
  • Support standards that promote high quality and competent professional counselors, supervisors, and educators across all settings
  • Advance policies that expand, protect, and provide access to qualified professional counselors regardless of age, disability, ethnicity, race, religion, gender identity, sexual orientation, socio-economic status, immigration status, or marital/partner status


  • Offer chapters resources to advocate and build relationships with community leaders
  • Provide support to new professionals and members to help them build professional skills and identity
  • Establish outreach and response systems to support TCA members and their communities during regional disasters
  • Use social media, networking events, and communication tools to promote engagement with TCA


  • Provide topical and timely learning opportunities for professional counselors
  • Increase collaboration and engagement with counselor education programs, regulatory bodies, and related professional organizations
  • Maintain a strong organizational reputation for providing high-quality professional development, education, and awareness of counseling

Equity, Inclusion, & Engagement

  • Promote professional development programs on working with diverse populations
  • Tailor publications and professional development events to a more diverse group of professional counselors
  • Create opportunities for respectful and productive dialogues and collaborations
  • Create opportunities for professional counselors to share resources and experiences on diversity and inclusion in counseling 

Responsive Leadership and Robust Organizational Structure

  • Provide training and resources that improve and enhance leadership skills to support the effective engagement, and success of volunteer leaders across TCA
  • Develop a system of encouragement and accountability to create a culture of successful leadership
  • Allocate resources to retain a well-qualified, effective, and efficient staff to support operations
  • Facilitate and provide resources to support volunteer leadership
  • Create opportunities for member engagement in TCA 

Our Motto

Professional counselors committed to leadership, advocacy, and the promotion of professional excellence.

Our Mission

TCA leads, educates and advocates to:

  • advance the counseling profession;
  • strengthen the professional identity of professional counselors;
  • encourage wellness across the lifespan; and
  • increase access to well-trained, diverse, and inclusive professional counselors.

Our Vision

TCA is the premier resource for professional counselors to provide accessible, inclusive, ethical, and effective services to strengthen the mental health and well-being of people across Texas.

Our Values

  • Accountability
  • Advocacy
  • Communication
  • Professionalism
  • Respect
  • Unity